Social Media Designs for Various Brands

social media Design
Expressing the concept of "realized" by focusing on making it bigger through physicality, materiality, and dimensionality by showcasing BFA Graphic Design Level 3 student work on a 14-foot-wide giant “3” installation using bright yellow vinyl hanging across 3 surfaces.
duration
sep 2025–present
ongoing
my role
freelance designer @ Nesscessity

Project type
client
SCOPE
social media graphics

TOOLS
canva
background
At Nesscessity, a brand & marketing agency that works with brands for their social media marketing, I helped lead art direction for 2 brands during my internship and continued as a freelancer designing Instagram posts and stories for 4 brands.
learnings
For the first few months as an Art Direction/Graphic Design Intern working under the guidance of art director Maddie Martin, I was tasked with leading the art direction for social media creative strategy for 2 brands: Sonoma Eyeworks and HTCA (now PurePell).
Art Direction/Graphic Design Intern
sep 2024–Jan 2025
5 months
→ Delivered 2 social playbook brand decks
→ Planned content calendars for 3 months, ideating theme categories and content ideas under the marketing funnels that I defined after conducting research
→ Designed bespoke icons, frames, patterns and templates
→ Suggested photography direction
→ Gained understanding of how a marketing team works internally
→ Continued learning of design thinking and good design practices both from an artistic and business standpoint
Freelance Designer
Jan 2025–present
2+ months
‍→ Designed Instagram posts & stories for 4 brands
→ Optimized designs to each brand's distinct style
→ Researched market, competitors, designs to create moodboards for reference
→ Adjusted to fast turnaround deadlines, as short as 1-2 weeks
goals
Some company goals for the internship were...
Quality

→ Strategic development based in research
→ Intentional & innovative designs
Standardizing

‍→ Create a system that promotes quality design
→ Develop a measurable system for brand research & development
Space for Sparkle!

‍→ Cultivate time & space to be innovative & intentional with design thinking and exploration
structure
The internship was structured into 3 parts:
1  -  Market Research & Personas
2  -  Brand Development & Social Playbook
3  -  Brand Ownership & Scope of Work
CAPTCHA = Human-Machine Conversation
CAPTCHA, which stands for "Completely Automated Public Turing test to tell Computers and Humans Apart", is a type of challenge that presents noisy, distorted, blurry images to determine whether the user is human or a bot, intended to be not machine-readable.

The key to CAPTCHA tests is that you must pay attention to solve it and verify that you are human. As graduating students go through thesis, one becomes authenticated as a designer who can stand alone to communicate ideas using their unique lens on the world.

With the rise of AI, this is what sets us apart: the soul. While perhaps some projects may utilize AI, we know when and how to use it. As designers, we know how to utilize tools and what’s needed to carry out and complete and bring ideas into fruition.

Design is an experimental iterative process based on the interpretation of reality. Using students’ interpretation of the word “attention”, expressing how they see their world, each thesis project is an iteration of the word “attention”: what one has decided to put their attention on.
How might we involve a viewer with a graphic that is difficult to read but is activating? Often in graphic design, we question: is something legible? Is it a good thing if it's not legible?
workofcaro